#TweetScripts Campaign Turns Ad Legends' Tweets Into Movies

Created by F/Nazca Saatchi & Saatchi for FilmBrazil, this #TweetScripts campaign turns tweets from great names in advertising (Jeff Goodby, Colleen DeCourcy, Rei Inamoto, Joe Alexander and PJ Pereira) into films. 

FilmBrazil is a nonprofit association that promotes the Brazilian audiovisual production abroad. Under the platform of ‘Be Brasil’, #TweetScripts gathers a team of Brazilian directors and production companies, who shot and produced the films, with scripts developed in partnership with F/Nazca. 

The second phase of the campaign will take place during Cannes Lions 2017. There, FilmBrazil will turn tweets from the festival delegates who use the hashtag #TweetScripts into films. A production structure with creatives from F/Nazca, Brazilian directors, cinematographers, editing and post-production stations will develop and produce the films on the spot and in real time.