Tubi Spotlights Complex Moods Captured throughout Nicola Coughlan's New Series 'Big Mood'

Tubi’s brand new series “Big Mood” premiered Friday April 19th! To get audiences excited, Tubi collaborated with VaynerMedia on a series campaign branded “All The Moods.” 

Clips from the series are promoted on Spotify, Tinder, and the brand’s social channels.

To celebrate the launch of this television series in the United States, Tubi created “All the Moods" to reflect all the unique and complex moods captured throughout the show. This robust and culture-forward campaign features “Maggie Mob,” a fun social spot with a variety of actors on scooters wearing blond wigs and an attire that matches the main character Maggie's iconic look from the opening scene of “Big Mood.” 

To further drive excitement surrounding “Big Mood,” Snapchat users can use “Big Moodmoji,” a Snapchat lens prompting users to select “What Mood Are You?”

Additionally, Tubi made the show’s presence known throughout New York City and Los Angeles with digital out-of-home placements in Time Square, West Hollywood Sunset Spectacular and Westfield Century City. Also in NYC, digital placements can be found across subway stations, street-level guerilla postings and LinkNYC spots.

VaynerMedia Los Angeles was the lead creative and media agency for this full-funnel campaign.