TRUFF Is Heating Up Mornings as Official Hot Sauce of Eggs

Premium hot sauce brand TRUFF partnered with Starbucks to offer TRUFF Hot Sauce packets in two flavours – Original and Jalapeño Lime - as part of Starbucks Spring menu launch on March 7th. Customers could get a free packet of TRUFF Hot Sauce with a qualifying purchase of any breakfast sandwich, breakfast wrap, egg bites, bakes, lunch sandwiches or pockets at participating US locations through April 1st.

TRUFF’s ultimate goal is to be nothing less than 'The Official Hot Sauce of Eggs.' To make that happen, brandfluence agency Raindrop was engaged to develop and execute a memorable campaign to get the word out. Raindrop, in turn, launched the 'Humpty Dumpty’s Announcement' campaign that ran on social, programmatic display, and CTV across the US.

Raindrop crafted several elements for the campaign including one 0:30 focused on driving awareness around the Starbucks partnership and another 0:30 that is more 'evergreen.'

TRUFF Hot Sauce, with its perfect blend of heat and flavour, is one of the fastest-growing brands in the hot sauce space.