TRO Expands Senior Leadership Team to Support Further Agency Growth

Live events and experiential experts TRO have announced that Rob O'Siochain, head of growth, will be joining the Senior Leadership Team effective immediately.

In his current role, Rob has been instrumental in driving the agency’s collaboration across the Omnicom network. Over the past year alone, TRO has partnered with a record number of Omnicom agencies to deliver more integrated experiences with existing clients such as BMW as well as new brands including Liquid IV, Wise, Nutmeg and Twix. This has driven significant business momentum and increased industry recognition.

In his newly expanded role, Rob will continue to lead TRO’s growth initiatives while bringing valuable insight and perspective to the overall strategic direction of the company.

Commenting on the news, Andrew Orr, managing director, TRO, said, “This elevation not only acknowledges Rob’s significant contributions but also underscores the importance of TRO expanding its role and value as a leading experiential agency within the network and beyond.

“We look forward to Rob’s continued leadership and vision in his new capacity as he contributes to TRO's ongoing success and growth.”

Rob O’Siochain, head of growth, TRO, added, “We have made significant progress in diversifying and expanding our experience offering, underpinned by a desire to push new integrated work. The opportunity to further shape the agencies future through a growth lens is one I am very excited about.”