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Anthropy - Anthropy 2022

Anthropy
24/05/2024
Experiential Marketing
London, UK
8
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Agency / Creative
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BRIEF

To deliver the first-ever Anthropy event, which aimed to drive positive change in Britain after the social and economic impacts of Covid-19 and Brexit.

SOLUTION

1000 ‘Anthropists’ including senior leaders from a multitude of sectors including education, health and media, attended the three-day summit held at the renowned Eden Project whereby 450 high calibre speakers such as Sadiq Khan, Mary Portas, Lord Hastings and Kamal Ahmed hosted 184 collaborative sessions, making it the UK’s largest-ever crowd sourced agenda.

We were thrilled to have been a part of the Anthropy journey from the beginning – from helping develop the brand, raising funds, recruiting and training the 100-strong onsite volunteer team, to managing the full event delivery and logistics.

About TRO

We are a global, full-service experiential marketing agency. We design, build and deliver creative events and experiences that bring brands and businesses to life in the real world.

Whether it’s imaginative experiential, impactful sponsorship activation or effective product trial, we work with global brands and market challengers alike to create memorable moments that deliver business results.

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