TRO Crafts Interactive Exhibition for Just Eat Takeaway

Over the past four months, TRO has been busy developing the ‘Just Eat Neighbourhood’ concept, aimed at bringing together the client’s global B2B marketplace and dynamic partner service offering under one roof.

The new concept will be launched at the Internorga trade fair, taking place in Hamburg from 8th – 12th March. Last year, the event welcomed 80,000 visitors and over 1,100 attendees from across the globe.

Attendees will be encouraged to actively participate across the tradeshow floor, through interactive touch points such as a unique business health check pharmacy, the Just Eat family home, Brand merchandise shop and a special UEFA Europea league trophy display.

The experiential agency has previously worked on various Just Eat Takeaway.com projects including the 2022 and 2023 UEFA Football Finals.

Rob O’Siochain, head of growth, TRO, said, “The team are so proud to be taking this concept into reality, signalling a more immersive, innovative approach to creating meaningful engagement and active participation in a business environment.”

Femke Welhuis, global manager partner activation and LMV, Just Eat Takeaway, added, “We decided to partner with TRO because of their commitment to high standards, creativity and agility. The agency’s interactive and creative concepts are truly captivating and will no doubt help our visitors fully immersive themselves in the Just Eat Neighbourhood.”