Trendy Meets Tasty in McCann New York's Campaign for Restaurant CATCH Las Vegas

McCann NY has created a colourful, integrated campaign for the launch of CATCH Las Vegas, a new restaurant at ARIA Resort & Casino within the portfolio of MGM Resorts International.

"We wanted the campaign to live at the intersection of trendy and yummy," says McCann creative director, Carlos Wigle.

Complete with social, digital, print and OOH components, the campaign captures the social aspect of CATCH (which already has locations in NYC and LA) with the line, 'You Are Where You Eat'.

The agency tapped noted fashion photographer Alexandra Kingo to create a look that is both food and fashion forward, appealing to CATCH’s clientele of celebrities and influencers. Michael Tozzi, VP of brand strategy for ARIA, says: “CATCH is another example of why ARIA has become the premier dining destination of Las Vegas. We’re constantly bringing new experiences to the property.”