Travelzoo Appoints TMW Unlimited to UK CRM Account

Following a three-way pitch process, Travelzoo has appointed TMW Unlimited to handle its UK CRM activity.  

With more than 5 million members in the UK and 25 offices worldwide, Travelzoo publishes offers from more than 2,000 travel, entertainment and local companies. This new remit will focus on member engagement and involve a series of referral and loyalty initiatives. 

The newly formed partnership will see the agency devise an integrated CRM programme with data at the core, to live across email, web and social channels. The work is due to launch in September this year.

Glyn Owen, head of marketing UK, Travelzoo: “We needed a creative partner who understood both our brand story and how to drive a truly integrated marketing strategy – TMW showed from the outset that they could deliver the strategy and creative we need to deliver a tailored member experience.”

Dan Bowers, chief strategy officer, TMW Unlimited: “We’re delighted to be working with Travelzoo. The organisation is ambitious, the team are brilliant and it’s a super interesting comms challenge. Together we can join the dots across member engagement and take the brand to a new level in the UK.”

This latest win follows TMW’s recent appointment by Pernod Ricard to the global BTL account for Absolut vodka and a partnership with the Department of International Trade announced earlier this year.