Travelers Insurance Uses Real Data of Helpful Americans to Combat Doomscrolling

Travelers Insurance launches new, powerful campaign from TBWA\Chiat\Day New York.

With the wildfires raging on in Canada, and life-threatening floods and hurricanes impacting people’s lives like never before, the constant barrage of bad news we’re seeing has no end in sight. Vox recently reported that only 6% of news articles convey positive uplifting news while the other 94% spread headlines denoting fear and sadness, encouraging 'doomscrolling.' Travelers' new campaign 'Who Cares' is the counterpoint to doomscrolling and negative headlines, using real data to highlight the number of Americans who are helping others each year, especially during these trying times. Travelers believes remarkable things happen when people care, and this campaign is a call to motivate others to continue to help one another to make a difference, as our work is far from over.

The new brand platform is born from the values and point-of-view of Travelers CEO Alan Schnitzer, who has said that now more than ever, “polarisation and intolerance deserve our attention, because both common sense and history teach us that the best way to deal with big challenges – maybe the only way – is together.”

Running until the end of the year, the campaign spans tv, digital, social and print. In addition to the manifesto, Travelers is also highlighting the true stories of the extraordinary lengths their employees go to care for customers on a dedicated site here.