Travel Math Leads to Big Rewards in Alaska Airlines Ads

Alessandro de Leo heralded his arrival at Birth with 'Travel Math', the latest Alaska Airlines campaign. In two hilariously absurd spots, Alessandro proves that when it comes to travel, sometimes the equation doesn't quite add up – and that's where the fun begins.

'Travel Math' comprises two films, 'Surf' and 'Cowgirl' each showcasing a protagonist engaging in some serious mental gymnastics. In 'Surf', we find a young man standing in a surf gear shop, pondering the necessity of purchasing all this equipment when he doesn't even know how to surf. But as he weighs the options, he realises that each purchase brings him one step closer to his next adventure, thanks to the miles he'll earn with Alaska Airlines.

The second film 'Cowgirl' introduces us to another character faced with a similar dilemma. Does she really need these vintage cowboy boots? But as she does the mental maths, she sees that these boots are more than another addition to her wardrobe – they're the ticket to her next travel destination.