Traktor's #MyFootballFantasy for Visa

Visa has just launched the latest TV commercial in support of its 2013 NFL campaign.  This represents the brand’s 18th year in partnership with the NFL and the theme of this year’s effort is #MyFootballFantasy.  The program offers fans the opportunity to live out their ultimate football experience, turning fantasy into reality. 

 

The newest spot (“Dance Fever”) features a lucky fan living out his football fantasy of teaching Atlanta Falcons wide receiver Julio Jones a new touchdown dance (a dance that was worked on with Julio and in partnership with the NFL).  Spot debuted on Sunday during NFL football, and has already amassed more than 1,000,000 views on YouTube. The campaign also includes interactive mobile and digital work.  And all of the work drives viewers to tell Visa their football fantasy by using #MyFootballFantasy on Twitter and Instagram.

 

 

 

Visa “Dance Fever” Creative Credits

Agency:                                                BBDO NY/Proximity NY
Client:                                                  Visa
Title:                                                     “Dance Fever”
 
Chief Creative Officer:                         David Lubars
Executive Creative Director:                Toygar Bazarkaya
Executive Creative Director:                Tom Markham
Associate Creative Director:                Kim Baskinger
Associate Creative Director:                Rey Martinez
Art Director:                                         Jamie McGaw
Copywriter:                                          Mike Folino
Group Executive Producer:                  Brian Mitchell
Executive Music & Radio Producer:     Loren Parkins
Associate Producer:                             Georgie Turner
 
Senior Account Director:                     Olivia Farr
Group Account Director:                      Mark Pileggi
Account Director:                                 Joe Prota
Account Manager:                               Jessica Sinto
 
Agency:                                                MRY
Associate Creative Director:                Ben Waldman
Account Supervisor:                            Ariel Feigenbaum
Production Assistant:                           Samantha McGrane
 
Production Company:                          Traktor
Director:                                              Traktor
Executive Producer:                             Richard Ulfvengren     
Head of Production:                            Rani Melendez
                                                                                               
Editorial Company:                               Rock Paper Scissors
Editor:                                                  Carlos Arias
Producer:                                             Lauren Cancelosi
 
Visual Effects:                                      MPC                
 
Audio Mix:                                            Sonic Union
Mixer:                                                   Michael Marinelli
Mixer:                                                   Paul Weiss                  
 
Velocity Sports & Entertainment
Senior Manager:                                  Kevin Solomon