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Trainline's Un-regrettable Offers Take the Drama Out of Travel Decisions



Campaign by DUDE highlights two new offerings from the travel booking platform

Trainline's Un-regrettable Offers Take the Drama Out of Travel Decisions

Europe’s leading train and coach platform, Trainline, have launched ‘You Can’t Go Wrong with Trainline’, an awareness campaign showcasing the advantages of using Trainline for journeys.

The two offerings Prix Futés and Récup' Retard enforce the brands positioning that while you can’t plan everything in life, you can make life easier for yourself by booking train and coach travel with Trainline. 

The campaign which consists of two executions 'Tattoo’ and ‘Robot’ are running on French TV, Video on Demand, Online Video and Social channels today. Both spots highlight an advantageous feature of choosing Trainline as your travel platform over bad decisions that you might live to regret.

In ‘Robot’, we see a young couple who tried to save some money by getting a cheaper robot vacuum, only for it to overtake their home and hold them captive in the end, showing us how hard it can be to save money in some aspects of life but is incredibly easy with Trainline thanks to their new Prix Futés feature. This feature allows customers to easily save on train journeys with a connection by splitting their journey.

‘Tattoo’ sees a wide-eyed young man getting a tattoo in memory of his three-month trip abroad in an elephant sanctuary. A decision he will never forget now. This film highlights Récup' Retard, which allows customers to easily apply for compensation in just two clicks..

Curro Piqueras, ECD DUDE London said: “While Trainline want to tell the world about its product, they always want to draw a smile on their consumer’s face. That will to entertain, as much as to educate, took us here. Two stories rooted on mildly complex and relatable-drama. Characters that, unlike the Trainline app, have experienced uncomfortable situations in which some way or another, we all can see ourselves in. So yeah, avoid all complexity and download Trainline, what are you waiting for?”

Media was by Havas. 


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Genres: Dialogue, Comedy, People

Categories: Public Transport, Travel

DUDE, Fri, 02 Dec 2022 10:47:52 GMT