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Training Season Is over in Dua Lipa’s Dizzying New Music Video Directed by Vincent Haycock

19/02/2024
Production Company
London, UK
870
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Dua Lipa has released the hotly anticipated music video for ‘Training Season’, produced by Somesuch

‘Training Season’ arrives as the second single from Dua Lipa's forthcoming third studio album and was made with Tame Impala’s Kevin Parker, Caroline Ailin, Danny L Harle, and Tobias Jesso Jr.

Directed by Vincent Haycock, the video opens with Lipa’s voicemail flooded with apologies and requests for second chances, continuing with clips of the singer sitting alone in a cafe as men compete for her attention as the room begins to spin into a dizzying, chaotic scene.

Vincent’s distinctive vivid style is reflected throughout the video, with the creative forming a commentary on the rigours of dating. This narrative is reflected further in Lipa’s comments about the making of the song.

Watch Dua Lipa - Training Season (Official Music Video) here

She explained, “I had been on a string of bad dates, and the last one was the final straw. The next morning I arrived to the studio to Caroline (Ailin) and Tobias (Jesso Jr), asking me how it all went and I immediately declared ‘TRAINING SEASON IS OVER’, and like the best ‘day after’ debriefs with your mates, we had a lot of laughs and it all quickly came together from there.”

"And while it is obviously about that feeling when you are just absolutely done telling people…men specifically in this case, how to date you right; it is also about my training season being over and me growing with every experience,” she continued.

Vincent is an American director, photographer and creative director. His filming style is beloved by some of the most influential names in music, fashion and advertising.

He came to prominence as the creative director for Calvin Harris’ album 18 Months. Over the course of four years, he directed an award-winning series of narrative music videos for the DJ, including ‘Feel So Close’, which won an MTV Moon Man. 

This led to work with iconic artists including Paul McCartney, Lana Del Rey, Kelsey Lu and Spiritualised, as well as a video for U2 starring Woody Harrelson.

In 2019, his video for ‘Dead Boys’ by Sam Fender won Best Rock Video at the UKMVAs and was widely praised for its sensitive depiction of suicide and mental illness. Their next two collaborations, ‘Will We Talk’ and ‘Hypersonic Missiles’, were shot internationally with a large cast of non-actors.

He has also helmed commercials for VW, Volvo, Johnson & Johnson, Match.com, and the One Love Foundation. An occasional self-shooter, he also shot two documentaries for Apple to demonstrate the capabilities of the iPhone XS.

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Agency / Creative
Production
Music / Sound