Trading and Investment Specialist Saxo Group Appoints Engine

Saxo Group has appointed Engine to deliver integrated campaigns, following a contested pitch.

Saxo Group A/S has selected the agency to handle the global advertising account for its active trader segment.

Saxo Group is a leading fintech specialist focused on multi-asset trading and investing solutions with a mission to democratise investment and trading. Saxo’s award-winning trading platforms are available in more than 20 languages and form the technological backbone of over 100 financial institutions worldwide. The appointment of Engine represents an intention to elevate Saxo’s marketing efforts in 2019, with a primary focus on growing the active trader audience in the retail space.

Engine Creative and Experience Design will lead the account, delivering multi-channel campaigns, with the first activity due to launch this Spring.

Julian Hough, chairman of Engine Creative and Experience Design, said: “We are delighted to have been appointed by the Saxo Group to handle their global advertising campaign for active traders. It is a hugely impressive business with a compelling proposition and an incredibly impressive team.”