Track Selected as Agency of Record to Grow Bimbo Canada’s Feed Good Rewards Program
Toronto, ON (July 27, 2023) – Track has been named customer relationship management (CRM) agency of record for Bimbo Canada, Canada’s oldest and largest bakery, following a competitive pitch process that launched earlier this year.
The agency has been tasked with overseeing CRM responsibilities for Bimbo Canada with the primary responsibility of expanding the company’s Feed Good RewardsTM program. Launched in June 2023, the unique rewards program is designed to empower Canadians to eat well, waste less, give back, and win prizes with Bimbo Canada brands like Dempster’s and Villaggio.
“Feed Good Rewards provides a fresh take on a rewards program that is designed to add value to millions of Bimbo Canada consumers,” says Mohamed Al Lawati, director of digital and e-commerce, Bimbo Canada. “Track impressed us with their performance-driven approach that drive smarter sales through predictive attribution and propensity scoring, as well as its deep bench strength as a certified Salesforce partner.
Adds Tania Goecke, vice president of marketing, Bimbo Canada, “we are excited to partner with Track to grow the Feed Good Rewards program across Canada.”
Track has unparalleled expertise and experience partnering with fast moving consumer goods (FMCG) brands and growing their loyalty programs across North America. The agency has experienced a tremendous surge in demand as more clients are investing in customer experience and using data insights to guide their marketing.
“Consumers want meaningful, personaliSed experiences, and we’re excited by the opportunity to grow this unique, new-to-Canada reward program that delivers on the promise of personalization,” says Paul Tedesco, president, North America, Track. “Our plan is to grow the Feed Good Rewards program utilising the agency’s connected experience approach, where we connect people to Bimbo Canada brands through experiences that are the most relevant to them, wherever they are on their journey.”
