PepsiCo - Nitro Pepsi Launch
As a new product, Nitro Pepsi required some specific product education. The nitrogen-infused canned beverage must be flipped completely upside down when poured for the bubbles to activate properly. Using an animated GIF combined with clear and smart timed instructions, we produced an out-of-the-box execution that turned a simple product email completely on its head.
Track connects people to brands through experiences that are the most relevant to them wherever they are on their journey.
We believe marketing should be done in service of the customer, their experience, and their unique journey.
And that what creates customer value can be used to create long-tern business value as well.
