Tracee Ellis Ross and Yara Shahidi Capture the Essence of ‘Summering’ for Old Navy

Old Navy’s newest campaign ‘Summering’, from The Martin Agency, invites you to remember when summer felt effortless. The brand’s first campaign under the helm of chief creative officer Zac Posen stars actresses Tracee Ellis Ross and Yara Shahidi, reunited on screen for the first time since the series Blackish. Set against the backdrop of a fantastical California house party, the spots conjure old Hollywood glamour with playful twists. Tracee and Yara shimmy and sway throughout the fete, surrounded by delightful tunes and unexpected friends, while showcasing the brand’s vibrant summer collection. Directed by Partizan's Alice Kong, the content reflects her reputation for telling stories that hover between reality and imagination.

The campaign conjures the experience of stepping into your happy place, reliving carefree moments and embracing the pure fun of the season. The main characters dance to the 1974 song 'You Can Have It All' by George McCrae, lending a breezy swagger to the choreography. While ruling the pool extravaganza, the two fashionistas exude glam. Tracee stuns in bright monochromic linen sets, while Yara radiates in trendy sportswear pieces. 

The whimsical creative blends pop culture with fashion, accessibility and humour in signature Old Navy style. Intertwined with the playfully optimistic tone and vivid colour palette intrinsic to the brand’s ethos are subtle nods to its heritage, including a cameo from Magic the Dog. 

“We wanted to draw viewers into a delightfully dramatic visual world inspired by the legendary photography of Slim Aarons,” said Zac. “With their chic style and infectious spirit, our dynamic leading ladies personify the magic of summer that Old Navy is known for.”

In addition to television spots, extended content will appear on the brand’s social channels, including a longer form cinematic-style cut.