Toys Pack the Perfect Presents in Walmart Canada's Holiday Campaign

Walmart Canada teams up with Cossette to launch its new Bring the Holidays Home campaign. With the cost of living on the rise, Walmart is here to make sure nothing stands in the way of creating a magical Christmas for the family. That’s why it has brought back holiday hero Teddy to showcase its assortment of gifts and delivery options, which help make Christmas affordable for all Canadians.

“It’s becoming harder and harder to pull off the kind of Christmas families want for their loved ones, which is why the holiday season is so important to Walmart,” says Agatha Wronecka, VP, marketing communications at Walmart Canada. “We know we can play a small role in helping Canadians get everything they want and need to make the holiday special for their loved ones, at the best possible prices. We want everyone to have the Christmas they’ve imagined.”

In partnership with Cossette, Walmart Canada has leveraged a combination of television, OLV, Cineplex spots, as well as paid and organic social to show consumers how shopping at Walmart will create enchantment in their home this season. 

“We’re back this holiday with Walmart’s beloved Teddy, who we find shipping off happy toys to homes for Christmas. Among them is Bernice, a shy, not-so-perfect stuffed animal eager to leap from the shelf into the perfect child’s arms, and while it’s touch and go for a moment, her wish eventually comes true,” says team Dana Ciani and Alyssa Graff, creative directors at Cossette. “With a lot of parents worried about making Christmas count this year, we wanted to ease a bit of the concern. The moral of the story? When you Christmas with Walmart, no one gets left behind.”