Toyota and Jordan Love Spotlight Next Generation’s Grand Entrance at 2025 NFL Draft
As the Official Automotive Partner of the NFL, Toyota Motor North America celebrates the NFL Draft by saluting future superstars and widening the spotlight to include those that support their path to greatness. Toyota showcases its partnerships with NFL FLAG and Green Bay quarterback Jordan Love through exclusive content and live experiences, while also showing the all-new 2025 Grand Highlander.
Toyota will sponsor the NFL Draft Red Carpet and create a fan fest area inside the NFL Draft Experience, each centred on the thrill of a grand entrance into stardom. In partnership with NFL Media, Toyota’s red carpet coverage will spotlight top Draft prospects as they celebrate those who shaped their journey. At the 2025 NFL Draft Experience in Green Bay, set against the legendary backdrop of Lambeau Field, fans will get their own chance to make a grand entrance - just like the future stars of the game.
“Toyota knows greatness doesn’t drive solo. Our NFL Draft campaign rolls out the red carpet, giving future superstars a grand entrance alongside those who helped set them on a path to success,” said Dedra DeLilli, vice president of marketing communications, Toyota Motor North America.
Red Carpet: Fourteen-year-old phenom Jazlyn 'Jazzy' Guerra returns to anchor Toyota’s coverage as the NFL’s future superstars step into pro stardom. This marks Toyota’s second consecutive year sponsoring the NFL Draft Red Carpet. Joining Toyota’s content campaign spanning Green Bay are football content creator Annie Agar and NFL insider Ian Rapoport.
Draft Experience: Fans can step onto the red carpet for a shareable video moment at the 'Toyota NFL Grand Entrance' space while surrounded by Toyota vehicles like the 2025 Grand Highlander, 2025 4Runner, and the custom-built Ultimate Tailgate Tundra. Entry is free from April 24-26th and NFL Draft Experience details can be found on NFL.com and the NFL OnePass app.
NFL Draft Theatre: Team Toyota athlete Jordan Love will join efforts with Toyota in illuminating rising talent during the Draft’s biggest moments in Green Bay. Toyota will elevate NFL FLAG players to the Draft Theatre stage in Green Bay to announce a draft selection live.
Building on this excitement, young athletes joining Green Bay NFL FLAG this season will receive a superstar welcome into their next season, courtesy of Jordan Love and Toyota. To grow the game, Toyota will cover NFL FLAG Fall registration kit fees for teams within 25 miles of the Green Bay area. This effort builds on the more than 182,000 players that Toyota dealers have supported nationwide in local league play.
“These FLAG athletes are at a key point where visualising their future success is critical, so I think it’s really cool that Toyota and I can help put them on a path to walk the red carpet, get an insider’s look at the Draft and then actually select a live pick on the Draft stage,” said Green Bay quarterback and Team Toyota athlete Jordan Love. “Joining Toyota in covering next season’s registration fees for leagues in the Green Bay area furthers young people playing this great game.”
The 2025 Grand Highlander will be featured on the Red Carpet in Green Bay alongside Draft prospects. And just in time for the NFL draft, the 2025 Toyota Grand Highlander will make its grand entrance on 4/21 in a brand-new commercial. Playing off the cultural phenomenon of “game day drip,” the latest work from Toyota shows a group of young flag football players arriving at the field in style and stepping out of the stylish Grand Highlander in a cinematic, slow-motion walkup. The commercial will be featured across linear, digital and social channels.
Whether you’re rolling up to the NFL Draft red carpet or a neighbourhood flag football game, the Grand Highlander is a stylish SUV that turns heads for a grand entrance.
