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Tostitos Is Still The Go-To Brand For A Party

24/08/2012
Advertising Agency
New York, USA
92
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The political parody is the latest spot from the ‘Know How To Party’ campaign

 

Tostitos Tortilla Chips has continued to re-establish itself as a party brand with the launch of ‘One Party’ through TBWA\Chiat\Day. It is the latest spot in the ‘Know How To Party’.
 
 
The ad is a political parody and will be hitting airwaves in coordination with the forthcoming election season. People are being reminded everywhere, during a time that is often taken very seriously, that Tostitos make anytime party time. 
 
The brand’s one goal? Bringing people together for a good time.
 
Credits
 
Agency: TBWA\Chiat\Day
Chief Creative Officer: Rob Schwartz Creative Director: Chris Lynch Copywriter: Chris Jones
Sr. Art Director: John Baker 
 
Executive Director of Integrated Production: Richard O’Neill Executive Producer: Sarah Patterson
Producer: Matt Magsaysay
Director of Business Affairs: Linda Daubson 
 
Sr. Business Affairs Manager: Jill Durand Planning Director: Amanda Reid
Jr. Planner: Megan Powers
Group Account Director: Stan Fiorito 
Account Director: Kristen Latto 
 
Account Supervisor: Cheryl Markley 
Account Executive: Rohit Bal 
Account Group Assistant: Allie Artz 
 
Outside Vendors:
Production Company: a WHITE LABEL product Partner/ Executive Producer: Ellen Jacobson-Clarke Partner/ Executive Producer: Annique De Caestecker Partner/ Executive Producer: Oliver Hicks
Head of Production: Lynn Zekanis
Director: Paul Middleditch
Producer: William Green
Director of Photography: Tom Sigel
Production Designer: Joe Cabrera 
 
Editorial: Union Editorial
President/Executive Producer: Michael Raimondi Vice President/Executive Producer: Megan Dahlman Producer: Rob McCool
Editor: Paul Pew
Assistant Editor: Andy Trecki 
Visual FX: The Mill LA
Post Producer: Enca Kaul
VFX Supervisor: Glyn Tebutt
2D VFX Artists: Robert Murdock & Joy Tiernan Production Coordinator: Gabriel Libitsky 
Music: “Tequila” by The Champs 
Final Mix: Lime Studios Executive Producer: Jessica Locke Mixer: Dave Wagg 
Music & Sound Design: Machine Head President/Sound Designer: Stephen Dewey Executive Producer: Patty Chow Dewey Sound Designer: Kip Smedley 
 
 
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