Tooheys Extra Dry Encourages Aussies to Refresh Their Taste in Latest Campaign

Tooheys Extra Dry (TED) has launched a new campaign via Host/Havas promoting its refreshed taste.

TED hadn't refreshed the taste of its beer since it first launched in 1994. And while it may have been known for the 'Clean Crisp Taste' in the 90s, the truth is it had become a pretty stale choice.

When the time came to announce that TED had finally refreshed its taste, TED wanted to use the beer as a symbol of hope. Hope to all the mates out there who also needed a little refresh.

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