Tombras Named Creative and Media Agency of Record for Edible

Tombras has been named creative and media AOR for Edible (formerly Edible Arrangements) following a competitive, nationwide search.

Atlanta-based Edible has 1,000+ stores across the country. With US Sales up 70% from April-June 2020, the brand sought a partner to accelerate its momentum.

With a proven track record as an accelerator for healthy brands, Tombras will keep Edibles’ incredible momentum from 2020 going with a new brand campaign, launching this summer

The campaign will consist of national broadcast, OTT and digital. The forthcoming work from Tombras aims to make everyday Edible, celebrating all the little things that make life happy

Dooley Tombras, president at Tombras, commented: “There is an excellent culture fit with our organizations.  We’re both family owned business with strong legacies and incredible momentum.  Edible saw tremendous success and sales growth in 2020, and we look forward to helping them accelerate that in 2021 and beyond. Edible has always been iconic for big gifting occasions and it's an amazing creative opportunity to help them own everyday gifting.”

Somia Farid Silber, vice president of eCommerce at Edible, said: “Tombras’ vast experience in bridging creativity and data makes them the perfect AOR for Edible. After a record-breaking sales year, we are excited to use the momentum we have to continue transforming both Edible’s strong digital presence and retail experience. We look forward to continuing our brand evolution with Tombras to make Edible a one-stop-shop for all food gifting and treating needs.”