Tom Beard's Surreal Banquet for All Saints

All Saints' new Autumn Winter 2012 collection represents another impressive development in the brand's image and aesthetic. Dark, brooding, and sleek; it is a brand born of East London's old industrial warehouses that is now recognised across the globe. To celebrate their heritage and their future, All Saints - through creative agency BMB - brought in exciting young photographer/ director Tom Beard to shoot a brand film featuring some of London's most exciting artistic talent.

The brand film shows the cast - Tomo Campbell, Tony Ward, and Alpines to name a few - journeying from their studios across the city and descending on a surreal banquet hall to celebrate the creativity, innovation and beauty of the clothing collection. It is as sleek and brooding as the clothes themselves.

Partizan have also produced an immersive digital experience online that allows the viewer to move back and forth through the event and learn more about each cast member. 

 

 

Credits

Creative directors at All Saints: Will Beedle & Rory O’Connor

Agency: BMB

ECD: Trevor Beattie

Producer: Alex Nicholson

Digital Creatives: Cal al-Jorani & Peter Browse

Digital producer: Katie Farmer

Director: Tom Beard

Producer: Ella Sanderson

Digital Producer: Lois Newcombe

DoP: Dan Bronks

Editor: Sam & Cut and Run

Music: Got Me Wrong (All Saints mix ) by the Alpines