Tohokushinsha Film Corporation & Sizzer Amsterdam Partner to Create ADFEST 2016 Animation
With just days to
wait before ADFEST 2016 gets underway in Thailand, ADFEST is pleased to unveil
this year’s animation created by Tohokushinsha Film Corporation in Tokyo together with Sizzer Amsterdam.
The film was directed by Shinichi Yamamoto from Omnibus Japan, which is Tohokushinsha's in-house digital
production house.
Yamamoto says: “I was inspired by the polyhedron graphic created by Design Army in
Washington DC to bring the theme of ADFEST 2016, “Creative Intelligence”, to
life. I developed and located this mass and closed object, which symbolizes the
brain, to express space around us and created a world that spreads outside with
design elements: a closed world in the polyhedron graphic and an outer world
around us.
“The concept gives a feeling of equivalent connection between the two
inner and outer worlds. When we began working with Sizzer Amsterdam, we agreed
the music should be bright electro POP with some humor rather than serious.”
While refining the animation, Tohokushinsha
Film Corporation began working with Sizzer in Amsterdam, which was responsible
for composing the soundtrack.
Sizzer’s Marcel Alexander Wiebenga, lead music
supervisor on this project says: “The
visuals created by Yamamoto are so frenetic and fast paced, so
obviously we needed to create a soundtrack that matches the energy of
the animation itself. It was a really great and satisfying collaborative
process working with Tohokushinsha Film Corporation, we’re really
pleased with the end result.”
Tohokushinsha Film Corporation has been
operating since 1961. The company sits at the
forefront of great technological and creative evolutions with four major
business divisions: Media Production, Distribution, Broadcasting and Commercial
Film Production.
Sizzer is a music agency based on the canals of Amsterdam. It
works with a network of established composers and offbeat artists, combining
experience with creativity. The company is driven by an inherent desire to create a unique sound for each
brand.
Their animation will feature prominently at
ADFEST 2016, which kicks off this Wednesday and runs from 16th to 19th
March at the Royal Cliff Hotels Group. Book your Delegate Passes via www.ADFEST.com
