To-the-Point Guardian Print Ads Celebrate the Newspaper’s Independence

This print campaign for the Guardian by BBH London celebrates the Guardian's independence.

Unlike almost every other news outlet, the Guardian isn’t owned by shareholders who can influence news stories and push their own agendas. They are completely independent so they can ask the questions others can’t and print the stories others won’t.

The campaign launched in the UK and is due to roll out in Australia and North America.

BBH used their typeface Guardian Egyptian but in an illustrative form and implemented other subtle design ideas to help give the lines great impact. e.g. the enemies in high places has a registration mark that was used as a gun target mark. The agency has kept them as bold, simple and stripped back as possible so the messages are clear and the tone is unapologetic.