TMB’s Jukin Licensing Announces 2023 Emerging Creative Award in Partnership with The Clio Awards

TMB’s Jukin Licensing and the Clio Awards are calling on emerging creatives to harness the authenticity of user-generated content to create a campaign utilising UGC from the Jukin library in support of a worthy cause.

The challenge is to create a cause marketing campaign featuring content from Jukin’s library of over 95,000 videos. Submissions will highlight an existing foundation, public service or organisation of the entrant’s choosing and will include a :30 - :60 spot, a :15 spot and a :06 spot featuring the tagline, 'Change. Inspired by You.' A free trial of the Jukin platform will be provided to all entrants.

Winners of the 2023 Emerging Creative Award for Best Use of User-Generated Content will be honoured on stage at the 2023 Clio Awards in New York City, earn a $5,000 prize and pass along a $5,000 donation to the cause featured in their campaign. Additionally, the winner will be given the opportunity to work with Jukin on a branded content campaign and a shortlist of submissions will be recognised for outstanding achievement within an editorial piece on Muse by Clio. All submissions will be reviewed by a panel of esteemed Clio Awards judges, including TMB’s chief revenue officer, Rose Ferraro.

“We are thrilled to partner with the Clio Awards on the 2023 Emerging Creative Award for the Best Use of User-Generated Content,'' said Rose Ferraro, CRO at TMB. “We are constantly inspired by the creators in our community and knowing that UGC is 20% more influential than any other media when it comes to millennials and gen z, we know these cause marketing campaigns can have an impact far beyond this award program and we are proud to be a part of it.” 

Jukin is responsible for placing tens of thousands of videos every year in global advertising campaigns, films, TV shows, publisher websites and social media channels. This partnership will connect emerging talent with a powerful platform of authentic content which, when combined with the right creative approach, can be used by passionate social justice warriors to raise awareness for issues like gun reform, social justice, pet adoption, reproductive rights, climate change and so much more.

The cost to submit is $10 and the deadline for entries is Friday, February 3rd, 2023.