The Clio Awards Reveals 2025 Grands and Of The Years

The Clio Awards, the premier international awards program for the creative business, revealed the winners of its most prestigious awards at a live ceremony hosted by actor, comedian and 'The Traitors' star Alan Cumming. True to the global nature of the competition, 39 Grand Clio Awards were presented to culturally and creatively ground breaking entries from Spain, Japan, New Zealand, Brazil, Italy, the Netherlands, France, South Korea, Germany, the United Kingdom, India, China, Canada, and the United States of America.

As is tradition for this event, the ceremony featured a number of musical elements. The ceremony began with the unveiling of the Clios’ sonic branding, developed in partnership with MassiveMusic. The first-ever sonic identity created for an advertising awards show blends classical prestige with contemporary energy, mirroring the way that boundary-pushing creative work shapes culture. Singers Jonathan Tilkin and Anthony Gargiula, who have amassed over two billion views for their 'Kitchen Singing' videos on social media, performed an original song about the classic earworms that have made them fall in love with advertising over and over again.

Grand Clios in the Business To Business Advertiser Type were awarded for:

- Branded Entertainment & Content: “Magnetic Stories” by Area 23, an IPG Health Company for Siemens Healthineers

- Creative Effectiveness: “Meet Marina Prieto” by DAVID Madrid for JCDecaux (4x winner)

- Creative Strategy: “Meet Marina Prieto” by DAVID Madrid for JCDecaux (4x winner)

- Creative Use of Data: “Spreadbeats” by FCB New York for Spotify (4x winner)

- Design: “Spreadbeats” by FCB New York for Spotify (4x winner)

- Design Craft: “Spreadbeats” by FCB New York for Spotify (4x winner)

- Direct: “Spreadbeats” by FCB New York for Spotify (4x winner)

- Innovation: “Pub Museums” by LePub for Heineken

- Out of Home: “Meet Marina Prieto” by DAVID Madrid for JCDecaux (4x winner)

- Use of Influencers: “Meet Marina Prieto” by DAVID Madrid for JCDecaux (4x winner)

Grand Clios in the Product/Service Advertiser Type were awarded for:

- Audio: “Voice 2 Diabetes” by Klick Health for KVI Brave Fund INC

- Branded Entertainment & Content: “Night Fishing” by INNOCEAN for Hyundai Motor Company

- Creative Business Transformation: “Refurb” by LePub for Philips

- Creative Commerce: “Rainbow Wool” by Serviceplan Germany / Mediaplus Group for Schäferei Stücke

- Creative Effectiveness: “PRICE PACKS” by Serviceplan Germany for PENNY

- Creative Strategy: ”150 Years of Whateverken” by LePub for Heineken

- Creative Use of Data: ”Lap of Legends” by FCB New York for AB InBev - Michelob ULTRA (2x winner)

- Design: “Blood Aid” by DM9 for DASA Diagnostics

- Design Craft: “Unwrap It” by LOLA Mullenlowe for Unilever, Wall's, Cornetto

- Digital/Mobile: “Lap of Legends” by FCB New York for AB InBev - Michelob ULTRA (2x winner)

- Direct: “Adoptable. By PEDIGREE.” by Colenso BBDO for PEDIGREE (2x winner)

- Experience/Activation: “The Everyday Tactician” by McCann London for XBOX

- Film: “Michael CeraVe” by Ogilvy PR for CeraVe (2x winner)

- Film Craft: “Make Love Last” by Ogilvy Shanghai for Viatris

- Innovation: “Adoptable. By PEDIGREE.” by Colenso BBDO for PEDIGREE (2x winner)

- Media: ”Out-of-Home Matches” by LePub for Heineken

- Out of Home: “Recycle Me” by Ogilvy for The Coca-Cola Company

- Partnerships & Collaborations: “Paid Through Parents” by Rethink for Molson Coors Beverage Company

- Public Relations: “The Last Barf Bag” by FCB Chicago for Dramamine

- Social Media: “Erase Valentine’s Day” by Ogilvy for Cadbury 5 Star

- Use of Influencers: “Michael CeraVe” by Ogilvy PR for CeraVe (2x winner)

Grand Clio Award winners in the Public Service Advertiser Type were awarded for:

- Audio Craft: “In Transit” by Area 23, an IPG Health Company for Transgender Day of Visibility

- Creative Use of Data: “Sato 2531” by Dentsu Digital Inc. for Think Name Project (2x winner)

- Design Craft: “Be Seen By The Best Eyes” by MullenLowe Design Studio for Art Directors Club

- Experience/Activation: “Olympic Games Opening Ceremony Paris 2024” by Paname 24 for Paris 2024

- Film: “Assume That I Can” by Indiana Production/SMALL for Coordown

- Film Craft: ”In Hot Water” by NOMINT for WWF

- Media: ”The Big Shake Up” by Havas Germany for Aktion Deutschland Hilft e.V. (Alliance of German Aid Organisations)

- Public Relations: “Sato 2531” by Dentsu Digital Inc. for Think Name Project (2x winner)

Each year, 'Of the Year' honours are presented to entrants that collect the most statue points across all mediums. The 2025 “Of the Year” winners are:

- Agency Of The Year: FCB New York

- Production Company Of The Year: Prettybird

- Independent Agency Of The Year: Serviceplan Germany

- Advertiser Of The Year: Heineken

- Network Of The Year: Ogilvy

Also in the show, Jools Lebron–the digital sensation lauded for capturing audiences and shaping viral culture - was honoured with the 2025 Clio Breakthrough Award, presented by Verizon, for her unprecedented ability to drive consumer behaviour through creativity and social influence. Her viral success, which made ‘demure’ Dictionary.com’s Word of the Year for 2024, has not only launched a global wave of imitations but has also propelled her into lucrative partnerships with top brands such as Verizon, e.l.f. Cosmetics, Taco Bell, and Lenovo.

Later, Jerri DeVard–the CEO and Founder of BECA and a distinguished leader in the marketing industry–was honoured with the 2025 Lifetime Achievement Award for her trailblazing efforts in advocating for diversity, inclusion, and leadership in the marketing world. Her remarkable leadership across top global brands such as Office Depot, Verizon, Citibank, and Pillsbury has not only driven innovation but also reshaped brand strategies, leaving a lasting legacy across the industry.

Google’s Sadie Thoma, who serves as director of US ads marketing, introduced the winner of the Clio AI Specialty Award, which celebrated Tombras for its 'The World's Smartest Billboard' campaign for PODS. The inaugural award celebrates the best creative advertising infused with Google Gemini AI tools, and will return in 2026 as a challenge to the Clios’ community to develop 'Impossible Ads' using Google Gemini or other AI tools.

The presenting sponsor for the 2025 Clio Awards is Google. Official sponsors are Michelob ULTRA, Verizon, Frito-Lay, and Massive Music. Creative partners are MullenLowe Global, Brent Allen Hagel, and Scripto. Additional partners are Awards360, Muse by Clios and Ads of The World by Clios.

The full gallery of winners, including the previously announced Gold, Silver, Bronze, and Shortlist recipients, can be found here.