Fri, 16 Sep 2022 07:37:00 GMT
Dallas-based TMA (The Marketing Arm) has been around for almost 30 years. And over the course of three decades, the agency has changed. So it is time for the agency to change its look, too.
For years, TMA has been largely known for splashy promotions, experiential work, sports marketing expertise, celebrity procurement, social media innovation… and more.
But in recent years, TMA has also earned the role of creative lead, building brand equity and broadcast spots for clients like State Farm, DieHard/Advance Auto Parts, Pernod Ricard, Morgan Stanley, Papa Murphy’s… and more. Work that has been growing business and winning awards as well.
And so, the agency felt it was time to reintroduce itself – to clients, prospects, and industry talent. And to celebrate what it does and can do for clients.
'We are TMA' is the new rallying cry and focus of the agency’s revamped website. There you will see and read about TMA’s focus on creating cultural resonance for brands and creativity that matters. You’ll also notice a new look, vibrant palette and assorted animal-astronauts who help bring this mission to life.
Harris Wilkinson, the agency’s chief creative officer, says: “Outer space is the endless beyond—uninhabitable and uncharted. And yet, despite the abject terror of the unknown, we cheerfully steer into the abyss on board spaceship TMA every single day. We venture out to create because we’re curious, we’re courageous, and we are TMA,” adding, “Why the animals? Because the animals are insanely cool and we want to reflect our creative- and art-forward mission.”
The brand identity and illustrations were all done in house by TMA creatives, led by EVP of creative, Laragh Gallagher.
In addition to a new web domain, TMA has updated social handles and URLs:
Genres: Illustration, Idents
Categories: Marketing, Business ServicesElvove Associates, Fri, 16 Sep 2022 07:37:00 GMT