Tinygiant Launches Talent Incubator with Signing of Director Jade Sacker

Tinygiant is equally renowned for its bold sensibilities as it is for its commitment to upholding the core values of partners Veronica Diaferia and Sara Eolin. Acting on their commitment to developing upcoming talent, the boutique production company has launched a talent incubator for emerging directors. The latest filmmaker from this initiative, Jade Sacker, has signed with Tinygiant for commercial representation. By way of signing a rising director, their endorsement creates legitimacy in the world of advertising so talented filmmakers like Jade Sacker can grow their careers in ways that may have previously felt restricted.

Founder Veronica Diaferia elaborates on what the incubator means for Tinygiant, “Someone said the other day that talent is universal, but opportunities are not. So for us, it’s really about giving people the opportunity to start their commercial career. It’s nearly impossible to build a commercial reel on your own if you don’t have someone take a chance on you, take you under their wing, and push you forward. Sara and I are experienced enough to know when someone has that spark and demeanour to thrive in the commercial world. Agencies and clients will be able to say they knew them when.” 

A journalist and photographer, Jade has come to filmmaking in a unique way. Starting her career as an NGO photographer in Nepal and Kenya, her first long-term project was in Northern Syria, where at 20 years old, Sacker volunteered for and was embedded in the Kurdish military. Upon returning to the States, she studied Documentary Practice at the International Centre of Photography via the United Nations Headquarters in New York City. With a creative path marked with integrity and purpose, Jade views filmmaking as an intimate documentation involving long-term collaborative storytelling, an archive of testimony and evidence that can be used as a medium to foster accountability and positive change.

Jade’s latest work, the documentary A House Divided, executive produced by John Legend, explores the effects of hyper-partisanship within the strained relationship between two black brothers adopted by a white Mormon family in the wake of the polarizing Trump era of politics. As a photojournalist, Sacker has worked with NBC, NPR, Huffington Post, Buzzfeed News, Radio France, UnHeard, and Foreign Policy. 

Jade Sacker says on joining the ranks of Tinygiant, “Veronica and Sara’s belief in the work I can do in the ad space is galvanising, and I’m excited to get to work. I think my work as a documentarian will translate well into commercial filmmaking, and I’m thankful that Tinygiant decided to take this leap with me.”