Tinygiant Adds Director Peggy Sirota

The Brooklyn-based production company Tinygiant has signed legendary director and photographer Peggy Sirota to their roster. Sirota brings her playful, energetic style to her iconic and celebrated career in commercials, print advertising, and still photography.

In her long and illustrious career, Sirota has forged a legacy as one of the world’s foremost commercial directors, known for her uncanny ability to evoke authentic emotions from her subjects and infuse her creative process with a palpable sense of irreverence and play. Sirota began directing commercials in 1994, a natural progression from her overwhelming success as a still photographer. Sirota has photographed countless celebrities, from Robin Williams to Harry Styles, Steph Curry, Taylor Swift, Lizzo, JLo, Drew Barrymore, and Barack Obama. Her images have made magazine covers ranging from Vanity Fair to GQ, Rolling Stone, LIFE, Interview, Italian Vogue, and many others. Her unfailing ability to produce surprising, vulnerable, and uninhibited images of her subjects has made her one of the most sought-after creative minds working today.

In the commercial space, Sirota’s lens captures slice-of-life moments that feel authentic and grounded in character. Her early training in dance has given her an instinct for dynamic movement, which is apparent in her filmmaking and still photography alike. Sirota has minted advertising campaigns for many of the world’s most recognizable brands, from fashion and retail powerhouses like Burberry, Oscar de la Renta, Banana Republic, Neiman Marcus, JCPenney, GAP, and Barney’s; beauty brands L’Oreal, Clinique, CoverGirl, and Lancôme; media brands that include AT&T, Sony, Apple, Disney, and NBCUniversal; and automotive brands Mercedes, Acura, Buick, Volvo, Chrysler, and Toyota to name a few.

Sirota has been consistently recognized for her work, winning Columbia University’s prestigious Alfred Eisenstaedt Award, and awards from American Photography, Print Regional Design, and the Art Directors Club. British Vogue included Sirota on their list of Top Female Fashion Photographers, and she also took home Creativity’s Editorial Magazine Cover Award.

“Peggy is a goddess as far as we’re concerned,” said Sara Eolin, Partner and executive producer at Tinygiant. “This is a reunion for Peggy and I, and I couldn't be happier to be working with her again. She's the OG! Her work always stands out as undeniably Peggy Sirota. She has a joyful and perfectly imperfect POV that's unlike anyone else’s. We’re so honored to have her in the Tinygiant family.”