TBWA\ Media Arts Lab Los Angeles
Tue, 24 Jan 2023 10:13:00 GMT
Oscar-nominee Timothée Chalamet stars in the latest brand campaign from Apple TV+. The spot marks a follow-up to last year's amusing 'Anyone but Jon Hamm' and continues the platform's previous form of championing content with some of Hollywood’s most creative talent.
The spot follows Timothée in his day-to-day life, fantasising about Apple TV+’s various projects and questioning why he hasn’t yet had a role on the platform. The film then ends as Timothée faces the camera with a final plea: “Hey Apple, call me?”
The actors of some of Apple TV+’s most popular characters feature in the campaign, such as Jason Sudeikis of the two-time Emmy winner for Outstanding Comedy 'Ted Lasso'. The campaign also references new and exciting projects coming to Apple TV+ including Martin Scorsese’s 'Killers of the Flower Moon' starring Leonardo DiCaprio.
The integrated campaign will run on broadcast, digital, and organic social on @AppleTVPlus.
The campaign launched on social platforms on January 20th and will be broadcasted during the NFL playoffs on January 21st. Following the release, two new 30 second films will launch along with a special piece specifically made for TikTok.
Categories: Streaming Services, Media and EntertainmentTBWA\ Media Arts Lab Los Angeles, Tue, 24 Jan 2023 10:13:00 GMT