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Tim Hortons Launches Documentary Featuring Kenya's Only Ice Hockey Team

Zulu Alpha Kilo follows up on viral campaign with 17-minute film featuring the Ice Lions

Tim Hortons Launches Documentary Featuring Kenya's Only Ice Hockey Team

In October, Tim Hortons and their agency Zulu Alpha Kilo shared the story of the Ice Lions, Kenya’s only hockey team. Tim Hortons flew 12 members of the senior Ice Lions team to Canada, they had never had the opportunity to play against another team. After dressing in brand new CCM hockey equipment and personalised jerseys, the team was joined by some surprise teammates - National Hockey League stars Sidney Crosby and Nathan MacKinnon.

The video quickly went viral in Canada, the US and around the world in countries including the UK, Spain, Germany, Kenya and Russia. Canadians wanted to know more about the team and how they could help support hockey in Kenya. In response to the overwhelming interest, Tim Hortons partnered with Sportsnet to air a special 20-minute documentary on November 7th following the Pittsburgh Penguins vs. Washington Capitals game.

“We were completely blown away by the amount of support the story received from Canadians and hockey fans all over the world,” says Jorge Zaidan, head of marketing, Tim Hortons Canada. “Our guests were inspired as much as we were and wanted to learn more about the team. So we’re thrilled that the documentary will share more of the Ice Lions’ story.”

Tim Hortons agency, Toronto’s Zulu Alpha Kilo, created the Ice Lions video and documentary. “We had over 80 hours of footage and such a rich story to tell. It’s exciting for us to be able to share the complete story of the Ice Lions and their journey to Canada,” said Zak Mroueh chief creative officer and founder.

“After Tim Hortons shared our story, the offers to help our team and grow hockey in Kenya have not stopped,” says Benard Azegere, captain of the Kenya Ice Lions. “The attention is more than anything we could have imagined. Truly a dream come true.”

To ensure support for the next generation of Kenyan hockey players, Tim Hortons made a donation to Kenya’s Youth Hockey League. Since the original video aired, the Ice Lions are determined more than ever to expand their membership and to have enough players to form Kenya’s first women’s hockey team. 

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Advertiser: Tim Hortons

Clients: Ricardo Azevedo, Jorge Zaidan, Axel Schwan, Jana Goodbaum, Paloma Azulay, Jordan Mascarenhas, Kevin Albert, Jane Almeida, Chris Wakefield, Christy Clem, Julie Granger, Mackenzie Biddie

Creative Agency

Creative Agency: Zulu Alpha Kilo

Copywriter: Jonah Flynn

Art Director: Michael Siegers

Chief Creative Officer: Zak Mroueh

Creative Director: Gerald Kugler, Rodger Eyre

Group Account Director: Hilary Roberts

Account Director: Mike Johnson

Brand Innovation Director: Sean Bell

Group Strategy Director: Tim Hopkins

Community Management: Rebecca White

Account Supervisor: Kayla MacDonald, Charlotte Coulson

Media Agency

Media Agency: UM

Media Planner: Scott Dane, Alana Paterson, Ben Seaton, Nicole Matalik

Production Company

Executive Producer: Anne Edgar

Director: David Grabias

DOP: John Minh Tran

1st AD: Scott Weatherall

Camera: Scott Burton, Chris Goll


Editor: Jay Baker, Robbie Haring, Barbara Shearer

Edit Assistant: Jessie Posthumus

Post Production / VFX

Colourist: Eric Whipp, Wade Odlum

Compositing: David Whiteson, Eric Perrella

Colourist Company: Alter Ego

Colour Assistant: Erik Bayley


Composer: Adam Damelin, Iain Gardner, Jeff Elliott

Audio Post Production: Eggplant Music & Sound

Audio Director: Adam Damelin

Producer: Nicola Treadgold


Producer: Revital Grunberg

Category: Soft drinks , Tea and coffee

Genre: Documentary , Storytelling