Tim Horton Reminds Canadians to Come as They Are After Lockdown

Tim Hortons is encouraging Canadians to ‘Come as You Are’ in their latest campaign. Created in partnership with Tim Hortons agency of record, Zulu Alpha Kilo, features Canadians emerging from quarantine and returning to Tim Hortons in all their stay-at-home glory. From DIY haircuts and scruffy beards to the more poignant moments of people reconnecting with one another, the tone lends a subtle smile to the realities of living through self-isolation together as a country.

“Our intent was to authentically capture this moment in Canadians’ lives. Covid restrictions actually helped reinforce those decisions. The talent who appeared physically close had to have isolated together. Even the wardrobe had to be the talents’ own clothes. From the director to the artist who wrote the music, it was a Canadian production and the result is a piece that feels true to Tims,” said Wain Choi, executive creative director at Zulu Alpha Kilo.

Produced through OPC films, the spot was one of the first commercial productions in Canada since quarantine began. The production utilised limited crew sizes with full social distancing measures in place to ensure the safety of everyone on set.

The campaign includes 30 and 15 second film that will run on TV and online and will be supported with unique creative in social.