Tim Fox and Mill+ Craft a Playful Vision for Sidiz’s First Animated Campaign

Mill+ director Tim Fox led an exceptional team to craft three vibrant and funky animated films for premium ergonomic chair retailer, Sidiz. From the creative concepting, to the final film production, this spot was a creative collaboration, between the brand and Mill+.

Sidiz wanted to highlight how these premium ergonomic chairs support children's growth, learning, and exploration.

For Trevo, the team used time-lapse motifs to show a child growing with the chair, seamlessly transitioning through stylised environments. Ringo2 focused on independence, immersing a child in a world of imagination and creativity. Balancing realism and stylisation was key—the chairs remained true to their premium design, while 2D animated characters and 3D environments added depth. Mood and tone were crucial, shaped by colour, lighting, movement, and a bespoke, playful soundtrack.

"Directing and working on this project for Sidiz was a dream. We were able to create and develop a strong creative thanks to the client being so open to ideas. Despite tight resources and time constraints, our small but mighty team tackled every creative challenge, delivering something truly special." - Tim Fox, director.