Curiosity Leads to Inspiration in Škoda’s Latest Global Campaign from FCB London

Škoda is launching its first electric compact SUV, Elroq, with a global campaign highlighting how curiosity can lead to inspiration. 

“Be more Elroq”, created by FCB London, centres around the idea that everything in the world – including chipmunks, clouds and raccoons – can be a source of inspiration if you’re curious enough. 

The 45-second hero film opens on a chipmunk sitting surrounded by nuts in a completely stripped-back, green world. The narrator embarks on his mission to share curious facts with the audience by explaining that chipmunks can fit up to 12 nuts in their mouths at the same time. The focus then shifts to two raccoons, as the voiceover explains that raccoons can see in the dark without blinding other raccoons. Next up is a hummingbird that can drink a flower’s nectar quicker than the narrator can finish his sentence.

These curious facts are metaphors that each represent a feature of the Elroq – quick battery charge, surprising storage space, and LED Matrix headlights. The film ends with an Elroq car driving out in the real world with the tagline “Be more Elroq”. 

Five 20-second films feature five different curious facts, including the chipmunk, raccoons and hummingbird. In addition, one film tells the viewer that clouds can travel for hundreds of kilometres without getting tired, and another sees a snowdrop emerging from the frozen ground by producing heat. 

The campaign will run across TV, print, digital, social and out-of-home globally. 

Meredith Kelly, head of global marketing at Škoda, commented, “We’re proud to launch our first electric compact SUV with creative that celebrates the Elroq’s high specifications, smooth movements and technical prowess. As well as highlighting the features of the car, FCB London has captured the innovation and curiosity at the heart of the Škoda brand, which enables us to enjoy the world around us all the more.” 

Owen Lee, chief creative officer at FCB London, said, “With the Elroq launch for Škoda, we wanted to crack open the category and do something genuinely fresh. That's where these curious metaphors come in. They're not just showing you what the Elroq can do, but what Škoda is – a brand with a bold, joyful spirit.”