Tillamook and 72andSunny Turn the Empty Plate Emoji into Real Food Donations

To help feed families this holiday season, Tillamook and 72andSunny are turning the empty plate emoji into real food donations through a social-media food drive.

Starting from Sunday December 18, people who post the empty plate emoji, along with the #RealFoodSunday hashtag, will provide 50 meals to kids through national nonprofit No Kid Hungry. By filling empty plates across the nation, the social media food drive raises awareness of No Kid Hungry’s mission while also supporting Tillamook and 72andSunny’s #RealFoodSunday initiative to get families to eat more real food, starting on Sundays.

Research has shown that 1 in 5 kids don’t get the food they need every day, impacting their health and development, and leaving kids malnourished during the holiday season. “For more than 100 years, Tillamook has made a commitment to real food, but this social media food drive is specifically focused on making real food accessible to those that need it most this holiday season,” said Gui Borchert, Group Creative Director at 72andSunny. “By tapping into social media activism, we’re hoping to create a community around good, turning social into real-life action.”