TikTok is more than just ‘that dancing app for young people’. It’s that app with all the DIY ideas, and the great recipes, and the parenting tips, and mental health discussions, and championing women’s rights, and Japanese woodworking, and workouts, and green juice recipes, and well, pretty much everything.
Because whatever it is, someone, somewhere is doing it with TikTok.
This campaign is about showing TikTok is for everyone, and pretty much everything - it is running on TV, VoD, digital, on app and OOH.