Tiffany & Co. Raises Awareness for Ocean Preservation with Its Signature Colour in Latest Campaign

The iconic colour known as Tiffany Blue® has been an integral part of Tiffany & Co.’s legacy for nearly two centuries. Since 1998, Tiffany Blue® has been registered as a colour trademark by Tiffany and, in 2001, was standardised as a custom colour created by Pantone® exclusively for Tiffany and not publicly available. The Pantone Color is called “1837 Blue,” a nod to the House’s founding year. This signature hue takes on a new purpose to raise awareness of The Tiffany & Co. Foundation’s Ocean conservancy efforts with the 1837 Tiffany Blue Conservation campaign. In partnership with Pantone, the Tiffany & Co. campaign leverages one of the brand’s most recognisable assets as a driver for ocean preservation awareness, as a similar shade of blue is found in many seas where marine life is at risk.

Launched this month in collaboration with Cannes Lions Grand Prix-winning creative agency L&C, the campaign showcases oceans in Africa, Australia and the Caribbean, where a shade reminiscent of Tiffany Blue® is naturally found. The campaign invites consumers to explore the positive impact of The Tiffany & Co. Foundation’s efforts and reinforces the brand’s commitment to helping to protect 30% of the world’s oceans by 2030.

“Tiffany Blue® is one of the world’s most iconic colours, synonymous with the multiple expressions of love,” said Hector Muelas, chief brand creative officer, Tiffany & Co and director, The Tiffany & Co. Foundation. “Through this campaign, we are extending those expressions of love not only to each other but also to our planet. We want to remind people of the issues affecting the oceans, and what our foundation is doing to help.”

Gian Lanfranco, chief creative officer, L&C, added, “The simplicity of this campaign resonates globally. It is a unique advertising piece that only Tiffany & Co. can deliver.”

“Colour tells a story, and Tiffany Blue® is one of the most iconic colours in the world—instantly recognisable and deeply meaningful,” said Laurie Pressman, vice president of the Pantone Color Institute. “Pantone is proud to partner with Tiffany & Co. in this meaningful initiative, using this powerful colour to drive awareness about ocean conservation. Just as Tiffany Blue® is deeply woven into the brand’s identity, it also mirrors the beauty of the world’s oceans—many of which are in urgent need of protection.”

Since its founding in 2000, The Tiffany & Co. Foundation has awarded more than $100 million to over 170 organisations across more than 50 countries, supporting the protection of the world’s most cherished seascapes and landscapes. In its 25th year, the Foundation marks a milestone by emphasising its commitment to helping to safeguard the planet’s oceans.

The campaign will be showcased in iconic out-of-home locations such as Times Square, on social media platforms and at Tiffany & Co.’s legendary flagship store, The Landmark, inviting people to discover more about the Foundation’s impactful work.

For more information, please visit tiffanyandcofoundation.org.