Opendoor's Offer Bear Comforts Delisted Homeowners This Valentine's

While some celebrated 'Galentine’s Day' on February 13th, for digital real estate platform Opendoor, it's one of the most popular days that home sellers request a cash offer for their home.

With this in mind, Opendoor teamed up with award-winning creative agency L&C to introduce The Offer Bear🧸: A Valentine’s Day campaign to comfort homeowners who recently delisted and had to 'break up' with the idea of selling their home. 

The digital social campaign features a short film where Opendoor will make real cash offers on a subset of recently delisted homes. Featuring one of the holiday’s most beloved symbols, a teddy bear, homeowners receive a Valentine’s Day-themed letter in the mail. However, instead of chocolate or flowers, they’ll receive a reliable cash offer for their home.

Why it matters 

With elevated interest rates and surging delistings, today’s sellers are feeling stuck. Opendoor’s campaign reimagines real estate’s original love letters–buyer offer letters–as a way to add some optimism and heart into an otherwise challenging experience for homeowners.

Leveraging two of Opendoor’s key channels, direct mail and brand creative, this new campaign takes a page from Opendoor’s book of iconic brand moments like their Breakup Day, Offer Mobile, Empty Nest, and Halftime Showing campaigns.