Last October, Galicia (north western Spain) suffered the worst wave of fires of the decade, causing more than 200 declared fires, forcing more than 4,000 people to evict their homes and burning around 48,000 hectares, more than in 2014, 2015 and 2016 together.
‘Arbores de Cinza’ (‘Trees of Ash’) is a symbolic action carried out in collaboration with Tiempo BBDO, through which you can make a donation that will go to programs for the reforestation of devastated areas. In return, those who collaborate will receive at home the ashes of one of the thousands of trees burned, with instructions on how it can be used as natural fertilizer and grow other plants.
The funds raised will go to a special program to recover Galicia from the epicenter of the fires, Chamdebrito (Pontevedra), considered "ground zero" of the disaster and one of the places most affected by the catastrophe. The project will be developed in collaboration with forestry groups and neighborhood associations, and will consist of the replanting of native trees that will be donated to the residents of Chamdebrito so that they can begin the recovery.
That way, we can have a little bit of Galicia at home, and in Galicia they can recover what they have lost.