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Creative in association withGear Seven
Group745

Three Billboards Outside Grenfell Tower, London

19/02/2018
Advertising Agency
London, UK
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Justice4Grenfell, with BBH Labs, recreated the scene from ‘Three Billboards Outside Ebbing, Missouri’ to highlight the lack of justice 8 months on
Community-led organisation, Justice4Grenfell, paraded three billboards through central London on the way to Grenfell Tower on Thursday February 15th, to highlight the lack of progress being made in the wake of the Grenfell Tower tragedy.
 
Marking eight months since the tragic event, the highly visible stunt recreated a scene from the film ‘Three Billboards Outside Ebbing, Missouri’, following its success at the Golden Globes and multiple nominations for this weekend’s BAFTAs.
 
The stunt was created by BBH Labs. Explaining why it got involved, the BBH Labs website reads: “Speaking to members of Justice4Grenfell it became clear to us that 8 months on from the tragedy of the Grenfell Tower fire, the key issues are being downplayed or ignored.
 
“71 men, women and children lost their lives as a result of the fire.
 
“And still no arrests.
“And still 297 flammable clad towers.
“And still hundreds of survivors without permanent homes.
“And still no diverse Inquiry Panel.
“And still there is no justice.”
 

Yvette Williams MBE, Justice4Grenfell spokesperson, met with community leaders and survivors of the tragedy outside Grenfell Tower where the three billboards were parked, emblazoned with the words: “71 dead”, “And still no arrests?”, “How come?”
 
Speaking at the meeting, Yvette Williams said: “The film that we are using as inspiration, Three Billboards Outside Ebbing, Missouri, highlights the power of advertising to bring about justice. We wanted to harness this power to remind people how little has been done since the tragic event shook this community, and the country, just over 8 months ago.”
 
“These billboards are here because there have still been no arrests, hundreds of survivors remain homeless, and 297 other towers in the UK are still covered in flammable cladding. Furthermore, requests from survivors of the Grenfell Tower fire to appoint a diverse decision-making panel to sit alongside the head of the public inquiry have been denied.”



Credits
Work from BBH London
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Boddingtons
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