Einstein Bros. Bagels' Country Ballad Inspires You to Move on from Hot Messes

Thousand Percent, the comedy-driven production company founded by Avery Pearson and Jeremiah Watkins, makes its mark on commercial production with a new campaign for Einstein Bros. Bagels. The project features two commercial spots and a full-length country music video for Einstein Bros.’ newest limited time menu release, the Country Bagels & Gravy Egg Sandwich. 

Thousand Percent's creative approach brings authentic humour to advertising–the kind that comes from countless nights on stage cutting their teeth and mastering social media to drive ticket sales. 'Forget the Fork' is a full-length music video written by and starring Thousand Percent's very own Avery Pearson as the 'City Guy' and Jeremiah Watkins as his 'Guardian Angel Cowboy'.' Plus, there’s a hilarious life-sized dancing bagel in the mix. Fully produced in Los Angeles, the video merges comedy and music to create an epic branded anthem, a signature style of the production company.

Standup comedy has tripled in size in the past decade, which explains why Einstein Bros. Bagels enlisted two seasoned comedians at the forefront of their industry to lead their foray into advertising. Seeking a fresh, authentic voice to break through the noise of traditional, formulaic campaigns, the brand recognised the comedians' unique ability to craft genuine, relatable narratives infused with humour, and seized the opportunity to humanise their message and connect with consumers.

Jeremiah Watkins and Avery Pearson. (Photo credit Matt Misisco)

By leveraging Thousand Percent's creative prowess and built-in fan base, Einstein Bros. Bagels aims to tap into a dynamic storytelling approach that resonates with modern audiences - one that embraces spontaneity, cultural relevance, and memorable humour to set the campaign apart in a competitive market.

“Consumers and audiences both want that authentic laugh that comes from a moment of truth and human connection,” said Avery Pearson, co-founder of Thousand Percent. “Our goal is to create commercials that people love watching, and we’re thrilled to launch Thousand Percent with a project that perfectly blends comedy, music, and storytelling.”

Next up, Thousand Percent is set to produce comedy specials for Jack Jr. and Josh Wolf, both set to film in Spring 2025.

(L to R) Jeremiah Watkins and Avery Pearson on set of 'Forget the Fork.' (Photo credit Matt Misisco)

Where to Watch

The full 'Forget the Fork' music video can be found on Einstein Bros. Bagels' website. The song is available to stream on Spotify, along with a curated playlist that sets the Country Bagels & Gravy-eatin’ mood.