This Tims Craving Stirs Conversation During the ‘Bye Bye’

During the holiday season, who doesn't stop by Tim Hortons on their way to a family gathering or celebration? As part of the Bye Bye advertising event, the iconic New Year's Eve television show, Tim Hortons returns with a new commercial that highlights the brand with a unifying theme.

Stopping by Tim Hortons, whether for Timbits or a coffee, or just for a quick pit stop, is something many Quebecers can relate to. "The Bye Bye is the perfect opportunity for brands to present themselves in a way that resonates with the audience. Because yes, sometimes stopping at Tims is first and foremost to take a quick bathroom break!" stressed Mélissa Charland, executive creative director at Publicis. The ad features spokesperson Sarah-Jeanne Labrosse, in a car with her friend and star Félix-Antoine Tremblay, on a typical holiday road trip that could have turned into a nightmare.

"Tims has always been the ultimate stop for Quebecers’ road trips. The Bye Bye was the perfect opportunity to humorously remind everyone that we are here to satisfy all our guests’ desires - fully embracing our role, which is sometimes quite utilitarian!" explained Nadine Nour, senior manager of marketing communications at Tim Hortons.

The campaign has been running since the evening of the Bye Bye and will be on air until January 12, featuring a 30-second spot broadcast during the Bye Bye, as well as shorter 15-second and 6-second versions, billboards, and social media content.