This Skittles Ad Features a Terrifying But Oddly Cute Boy Made Out of Yoghurt
In this typically off-the-wall spot, Skittles reveals how it coats its discs of coloured sweetness in the tartness of yoghurt.
The film, created for Skittles Dips' creamy yoghurt flavour, features a spoiled teenager sending his butler to fetch him more yoghurt covered Skittles. As you'd expect from a Skittles ad, the process of covering the sweets in the fermented bacterial white stuff is not as simple as you'd imagine.
With a terrified look on his face he calls for 'yoghurt boy', who turns out to be an oddly cute but harrowing man-sized, baby-faced being made of white liquid. He gesticulates as the butler places a Skittle into his milky flesh.
This weird and wonderful beast was created by DDB Chicago ansd directed by Reset Content's Ian Pons Jewell. Check it out.
Client: Mars Wrigley Confectionery US, LLC.
Global VP, Fruity Confections: Jane Hwang
UK Portfolio Director, Fruity Confections: Dan Newell
US Senior Brand Manager, Skittles: Rebecca Duke
US Associate Brand Manager, Skittles: Laurie Godfrey
Corporate Affairs: Angelina Franco
Creative Agency: DDB Chicago
Chief Creative Officer, Global: Ari Weiss
Executive Creative Director: Colin Selikow
Creative Director: Alan Shen
Creative Director: Chris Walker
Associate Creative Director: Jamie Tuttle
Associate Creative Director: Zach Bonnan
Chief Production Officer: Diane Jackson
SVP, Executive Producer: Matt Blitz
Production Business Manager: Jillian English
Group Strategy Director: Josh Drueck
Senior Strategist: Jonathan Palmer
EVP, Global Business Director: Richard Guest
Global Brand Lead: Josh Lenze
Global Account Supervisor: Katie Goold
Global Account Supervisor: Kyle Piazza
Global Account Executive: Jane Steinhoff
PR Agency: ICF Next
Media Agency: Mediaco
Social Media Agency: Mars Wrigley Confectionery US, LLC.
Production Company: Reset Content
Director: Ian Pons Jewell
Director of Photography: Mauro Chiarello
Editor: Tobias Suhm
VFX: Time Based Arts
VFX Supervisor: Mike Skrgatic
Colour Grading: Simone Grattarola
Audio: Barking Owl
Sound Designer: Morgan Johnson
Mixing: Another Country
Category: Food , Sweet
Genre: Animation , Comedy , Visual VFX