Droga5 New York and Chase unveil a new campaign which features the song ‘Next Thing You Know’, which was co-written and recorded by American country singer Jordan Davis. The story was inspired by one of the co-writers, who, while dropping off his daughter at kindergarten, was struck by the thought that she could soon be graduating and moving out.
The music was foundational to the campaign, offering a powerful and relatable means to demonstrate how Chase supports its customers through every stage of life. Droga5 and Chase created it in a way that highlights how Chase is with its customers every step of the way - from purchasing a home or new car to opening a small business or welcoming a new baby, Chase is there to support and ‘Make More of What’s Yours.’