This Limited Edition Swimsuit Educates Wearers About Melanoma Detection
Nobody wants to think about skin cancer; cancer sucks. The American Cancer Society estimates that ~97,610 new melanoma cases will be diagnosed in 2023 (roughly 58k in men, 39k in women). Melanoma Canada estimates over 80,000 cases of skin cancer are diagnosed in Canada each year. In 2022, the Canadian non-profit estimated 9,000 Canadians would be diagnosed with melanoma skin cancer.
May is Melanoma and Skin Cancer Awareness Month, and No Fixed Address launched its creation - the Self-Assessment Suit - in partnership with Melanoma Canada. The suit comes in either a one-piece bikini or swim trunks.
Melanoma is one of the most common cancer types in young adults aged 15-29. Melanoma diagnoses are rising 3% year over year, and during the pandemic, there were 20-25% fewer biopsies increasing later-stage diagnoses. No Fixed Address’ Self-Assessment Suit takes the sensitive conversation out of the anxiety-inducing doctor’s office and meets folks in the world where they’re basking in the sun.
“Early detection is key to improving patient outcomes. Melanoma Canada is proud to partner with No Fixed Address to educate Canadians on the ABCDEs of melanoma and encourages people with moles or lesions of concern to talk to their healthcare provider.” Falyn Katz, CEO, Melanoma Canada.
The limited-edition swimsuits are the first-ever wearables designed to educate on the early detection of melanoma. The suit’s custom pattern is inspired by the ABCDEs (five characteristics) people should look for when assessing their moles: asymmetry, border, colour, diameter, and evolving. With its rad, eye-catching, '90s-era design, the Self-Assessment Suit turns a topic people actively avoid thinking about into something they can’t help but pay attention to.
Rena Menkes Hula, VP group creative director, No Fixed Address, "The fact that the care-free, fun-in-the-sun mentality we all embrace after winter could land you in a cold, sterile doctor's office was what we wanted to play off of. We don't want to take people out of the moment, we need them to pay attention before it's too late. So the idea to use design to reimagine a very effective diagnostic tool in the right place felt like a fresh and natural way to connect with our target audience and make them look.”
The ABCDEs design featured on the Self Assessment Suit will be displayed via digital out-of-home signage during the month in Yonge-Dundas Square.
Those interested in securing the limited edition swimsuits should follow @MelanomaCanada on Instagram to be amongst the first with access to the exclusive drop. As we inch closer to a fun-in-the-sun summer, the Self-Assessment Suit gives you rad attire to impress at your next pool party or beach day and brings awareness to everyone around to be safe and aware while in the sun.
