This Fintech Company Is Taking on Egyptian Payment Systems

Basata, a leading fintech company, has unveiled in its latest campaign by DDB Egypt the launch of POS machines within kiosks in Egypt, propelling the brand to the forefront of the Egyptian market. 

The campaign strategically emphasises the centrality of Basata’s latest introduction, presenting the POS machine as an indispensable tool for businesses whilst communicating how overlooking the importance of POS machines could translate to missed opportunities and hindered growth for businesses. 

In a strategic move, Basata campaign shifted the spotlight onto the often-overlooked merchant community, underscoring their paramount role in the success and growth of the brand. positioning Basata as a trailblazer in the industry, distinguishing itself from competitors. 

The campaign’s slogan had a dual significance, where simplicity meets brand identity as the slogan captures the essence of the campaign, resonating with both the merchant community and consumers. 

The launch campaign, with its nuanced focus on the symbiotic relationship between the Basata POS machines and kiosks, positions Basata as a market leader. This bold move is a testament to the brand’s commitment to reshaping the fintech landscape and fostering a thriving ecosystem for both merchants and consumers.