MG Makes Car Buying Dreams Possible in Egypt

Car prices in Egypt are higher than ever, and for many, owning a car feels out of reach.

But when MG launched its new range, it wasn’t just about selling cars - it was about making the dream possible again.

These cars? People know them. People love them. Even if they don’t own them.

So DDB Egypt created a campaign to show just how iconic MG is - through real, relatable moments that prove everyone knows these cars by heart.

The campaign even tapped into how Egyptians talk about cars - like true salespeople.

Everyone knows the specs, the features, the price - as if they’re ready to sell it themselves.

That’s how familiar MG has become. Not just a car. It’s part of the culture.