This Finnish Betting Company Celebrates Sports Unpredictable Moments

Sport competitions can be most unpredictable, but if you’re an expert on the sport, you might be able to predict even the most unpredictable outcome. 

In this Finnish campaign by SEK for National betting company Veikkaus, both the unexpected and the experts are portrayed. Veikkaus Harness racing with a once in a lifetime stunt performed by a lonesome Finnish cowboy, and one of footballs most iconic phenomenon's, 'The Panenka'.

This series of films is based on true events of when something unexpected happened told by the witnesses themselves.