This Farmer Shares What Makes Turkey Uniquely Canadian

With Canadians actively choosing locally sourced products, Think Turkey is launching two new ads in English and French - Perfectly Canadian and Perfectly Canadian for Easter. These new ads aren’t just about what’s on the dinner table – they’re about celebrating and supporting Canada’s over 510+ turkey farmers who work hard to put turkey on the table for Canadians.

Featuring Alberta turkey farmer Scott Olson, a proud third-generation turkey farmer, the two 15 second spots share what makes turkey uniquely Canadian.

With more consumers joining the Buy Canadian movement, Think Turkey hopes to inspire Canadians to look for locally raised turkey and host an All-Canadian Easter dinner or brunch.

The ads launched March 24th and will run across TV and ConnectedTV, digital media, and social media for four weeks. The campaign will also include media integrations with popular morning shows, chef and creator partnerships, plus digital retail advertising to encourage Canadians to shop Canadian turkey.

Think Turkey is also encouraging Canadians to seek out Canadian turkey by checking for a logo that indicates Canadian turkey or a Canadian province or region.